Plain-English summary of what we collect, what we do with it, and what your rights are. Last updated May 11, 2026.
The diagnostic on this site asks for two pieces of information: your law firm's name and metro. That's it. We do not require an email address. We do not require a phone number. We don't ask you to create an account. We log anonymized usage data (page views, diagnostic runs, referrer URL) for analytics. We don't sell or share your information with third-party advertisers. If you contact us directly, the email you provide is used only to reply.
Information you submit: the firm name and metro you enter into the diagnostic. If you contact us via email or a form, the message content and email address you provide. If you book a consultation through our parent company LawShift, the contact details you supply on that booking form.
Information collected automatically: standard server logs (IP address, browser type, referring URL, pages visited, timestamps). We use a privacy-respecting analytics service that anonymizes IP addresses before storage. We use a small number of essential cookies to remember diagnostic state during your session.
Information we do not collect: we do not use third-party advertising cookies, retargeting pixels, or cross-site trackers. We do not buy or rent contact lists. We do not collect sensitive personal information.
Diagnostic submissions are used to run the AI visibility test and display results. We aggregate anonymized diagnostic data to improve the methodology, identify trends (e.g., which metros have the highest invisibility rates), and develop research reports. No individual firm's diagnostic result is published without explicit consent.
Server logs and analytics data are used for security monitoring, debugging, and understanding how visitors use the site. If you contact us, your message is used to respond to your inquiry and may be retained in our records.
The diagnostic queries third-party AI engines (OpenAI's ChatGPT, Perplexity, Google Gemini, Google Search) using the firm name and metro you submit. These queries are made on our infrastructure; the engines see the query content but not your identity as the submitter.
We use commercially reasonable security practices to protect data in transit and at rest. No security system is perfect; we do not guarantee absolute security.
Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict processing of personal data we hold about you. EU and UK residents have rights under GDPR. California residents have rights under CCPA / CPRA. To exercise any right, contact us at privacy@lawshift.ai.
You can opt out of analytics by enabling Do Not Track in your browser, or by using browser-level privacy tools. The diagnostic itself does not require any cookie acceptance.
This site is intended for legal-industry professionals and is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, contact us and we will delete it.
We may update this policy from time to time. Material changes will be reflected in the "Last updated" date at the top of this page. Continued use of the site after a change constitutes acceptance.
Questions about this policy: privacy@lawshift.ai. General inquiries: hello@lawshift.ai. Operating company: LawShift.