Everything we get asked most often about AI visibility, AEO, the engines, and the diagnostic itself.
A law firm is AI invisible when AI search engines do not return the firm's name when a consumer asks for a lawyer. The firm exists and may rank well in Google, but it does not appear in the model's answer. Invisibility is not a reputation problem — it is a signal problem.
AEO — Answer Engine Optimization — is the practice of making a website and its signal stack quotable by AI engines. SEO ranks pages; AEO produces named appearances inside synthesized answers. See AEO vs SEO for the full breakdown.
The most common causes: entity ambiguity, missing schema markup, generic practice-area pages, low citation density on authority sources, reviews without substance, weak entity surround. Most invisible firms have three or more of these active at the same time. Full breakdown in Why You're AI Invisible.
Probably not, unless you have engineered for it. ChatGPT returns three to five firm names when consumers ask for the best lawyer in a city. Most firms are not in that list. Test it on the diagnostic.
It does not transfer. The correlation between Google SEO rank and AI visibility is approximately 0.076%. Different algorithms, different inputs. A firm dominating Google can be invisible in ChatGPT.
Depends on starting position and metro. Zero-to-43% engine coverage in six weeks is achievable with focused work on the right signal stack. Saturated metros like NYC, LA, Houston take longer because the existing leaders have larger citation surface area. Mid-sized metros move faster.
Almost never. AI engines do not pull from Google's paid auction. They pull from organic signals — citations, structured data, third-party authority sources, semantic context. Heavy ad spend does not move ChatGPT or Perplexity rankings.
Together they cover roughly 99% of "find me a lawyer" AI queries in the United States. ChatGPT for general consumer ask, Perplexity for research-mode users, Gemini for the Android default, Google AIO for everyone who never leaves Google. Other engines (Claude, Grok, You.com) we monitor but don't yet include.
No. Type the firm name and metro. Get the verdict. Leave. The diagnostic is ungated. The full audit — every prompt detailed, every engine result analyzed, every fix prioritized — does require a conversation.
The diagnostic queries the live consumer-facing engines using the actual prompts injury victims use. If your firm shows up, the scorecard says so. If it doesn't, it says that. The marketing pitch comes after the truth, not instead of it.
AI search engines do not produce ranked lists the way Google does. They produce prose answers with named entities inside them. "AI visibility" is a binary: did your firm appear in the answer or not. There is no "rank #3 in ChatGPT" — there is named or not named.
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